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Our Be: SAFE campaign actively encourages our workforce to work safely and avoid unsafe acts and conditions by following four basic rules. We want them to Be: SAFE.

The Be: SAFE campaign outlines our ‘golden rules’ that our workforce must follow, and we ask them to adhere to the following three simple steps each day to help reduce accidents and incidents:

  • Do things right at work.
  • Follow the Be: SAFE values.
  • Go home safe and well.
Be: SAFE logo - black background.
Be is written in white, SAFE is in yellow.
Under the text is a yellow and black diagonal "hazard" line.
Female Go Traffic Management Operative loading cones used to keep sites safe.

Be: SAFE Rules

  • Stop work if you feel unsafe.
  • Avoid unsafe acts and conditions.
  • Follow safe systems of work at all times.
  • Ensure that you are fit for work.


This campaign is promoted across Go Traffic Management, through a combination of presentations, Toolbox Talks, team briefings, posters and other physical indicators, PPE and through internal communications such as our newsletter and intranet.

We want our workforce to Be: SAFE

  • At work
  • At home
  • In transit
Go Traffic Management Manager standing by a screen.
On the screen it says: Safety Stand Down, Go Traffic Management.